I find out what ChatGPT
says about your company, and fix what it gets wrong.

GEO is the work of getting a brand mentioned, described correctly and recommended in answers written by AI, such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews. SEO aims for a ranking position. GEO aims for a place inside the answer itself.

AEO means shaping content so an engine can take a direct answer from it. In practice that means real questions answered plainly, short definitions, facts stated clearly and structured data that tells machines what each page is about. Good AEO makes GEO easier.

Yes. AI search engines that look things up on the live web, like Google’s AI Overviews and Perplexity, still start from pages that can be crawled, indexed and trusted. SEO is the foundation. GEO and AEO decide how you come across once you are found.

I run a fixed set of prompts, built from the questions your customers actually ask, across the major engines. For each one I log whether you are mentioned, how you are described, which competitors appear and which sources are cited. AI answers vary from run to run, so every prompt is tested more than once and tracked over time.

Engines that search the live web can pick up changes to your site and sources within weeks. What a model says from its training data changes more slowly, often with the next model update. That is why I track the same prompts over time instead of promising a date.

Companies that want to know what AI search says about them, and marketing teams or agencies that need GEO and AEO on a project. I also take on work in strategy, content, copywriting, social media, SEO and Google Ads. I am based in Malmö, Sweden, and work in Swedish and English, remotely or on site.