GEO specialist and digital marketing manager in Malmö.

Digital Marketing Manager | Strategy, Content, Social Media, SEO & Google Ads | AI Search (GEO/AEO) | Helping brands get found in search and chosen in AI answers

Waheed Ghairat in a dark suit

I work across digital marketing: strategy, content, copywriting, social media, SEO and Google Ads. My specialty is AI search. I find out what ChatGPT, Gemini, Perplexity and Google say when customers ask about a company, trace the pages and sources behind those answers, and fix what is wrong.

Getting mentioned by AI is the first step. What the answer says about you decides whether anyone acts on it, and that part is marketing psychology: trust, proof, clarity and how an offer is framed.

I hold a master’s in Leadership and Organization, passed with distinction, and I keep sharpening the marketing side in the Digital Marketing Manager programme at Medieinstitutet.

  • Focus Strategy, content, copywriting, social media, SEO, Google Ads and AI search
  • Lens Marketing psychology and consumer behaviour
  • Works in Swedish and English, remote or on site in Malmö
  • Available for AI search, digital marketing, SEO and Google Ads. Freelance or in-house.

Where I’ve worked.

  1. - Present
    Current

    Freelance Digital Marketer

    Self-employed · Freelance

    I help brands get found in AI search and on Google: AI visibility audits, content that answer engines can quote, and campaigns built on clear audience personas and a well-mapped customer journey.

    • GEO & AEO
    • AI visibility audits
    • Audience personas
    • Campaign strategy
    • Customer journey
  2. - 10 months

    Planning Secretary

    City of Malmö

    Malmö, Sweden

    Led social media management, targeted outreach and strategic partnerships with organisations across several industries.

    • Social media marketing
    • Outreach
    • Partnerships
  3. - 1 year

    Counselor

    Swedish Red Cross · Full-time

    Red Cross Treatment Center for War-Wounded and Tortured, Malmö

    Psychosocial support and counseling within the Red Cross treatment services, Malmö.

  4. - 1 year 9 months

    Working Student

    City of Malmö · Full-time

    Malmö, Sweden

    Outreach and youth support work, City of Malmö.

  5. - 1 year

    Substitute Teacher

    City of Malmö · Part-time

    Malmö, Sweden

What I work with.

GEO & AEO

Getting mentioned, cited and recommended in AI answers.

  • AI visibility audits
  • Prompt testing across engines
  • Answer-first content
  • Structured data
  • Source and citation analysis
  • Brand consistency

Marketing psychology

Why people notice, trust and choose.

  • Consumer behaviour
  • Persuasion and framing
  • Trust and social proof
  • Audience personas
  • Brand storytelling

Search and performance

Getting found on Google and in paid search.

  • SEO
  • Google Ads
  • Pay per click
  • Content strategy
  • Copywriting
  • Social media marketing
  • Data analysis

Tools

  • Google Ads
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini

What I’ve studied.

  1. -
    In progress

    Digital Marketing Manager, Marketing

    Medieinstitutet

    Intensive 1.5-year programme in digital marketing focused on strategy, data analysis and driving measurable results.

  2. -
    Pass with distinction

    Master of Arts (M.A.), Leadership and Organization

    Malmö University

    Master’s programme focused on leadership, organizational development and collaboration, with a multidisciplinary foundation and practice-oriented case studies.

  3. -

    Bachelor of Science (B.Sc.), Social Work

    Malmö University

Waheed Ghairat

Let’s work together.

Tell me what you sell and who you want to reach. I reply within 24 hours.

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